5 Reasons Why Local Entrepreneurs Must Master Internet Marketing Strategies

Local entrepreneurs often spend most of their time focused on a limited market, but with the simple act of broadening one’s geographic horizons via the Internet, a wealth of opportunity suddenly opens up. Internet marketing strategies are important to local entrepreneurs for several reasons.

First, marketing on the Internet results in an expanded client base since knowledge of your business is now available worldwide. If you stay strictly local, only those within your vicinity will be aware of your existence, which severely limits your client base.

Second, with the implementation of successful Internet marketing strategies, you will be visible to others all around the world who are in the exact same business that you are. Perhaps they will be your competitors, perhaps your allies; whatever the case, you’re certain to learn from one another. Networking with other entrepreneurs is a way to ramp up your own success efforts, attracting even more business than you could before.

Third, local entrepreneurs can’t stay local for long in this technological age. Investing in tried and proven Internet marketing strategies can help local entrepreneurs vie with competitors who have already developed a solid Web presence. Such an investment can also help businesses adapt more quickly to the unexpected.

Fourth, many people question the validity of a business that doesn’t market itself on the Web. Even those who enjoy buying from entrepreneurs local to their area may appreciate the opportunity to do so through the Internet from the comfort of their own home. Giving them this option can play a tremendous factor in business growth.

The fifth and final reason why local entrepreneurs should master Internet marketing strategies is that everyone else is doing it. That might seem like a silly reason, but businesses are required to exhaust every marketing opportunity available in order to keep up with their rivals. If your competition is marketing on the Internet but you aren’t, you’re going to be left behind. Even if you weren’t planning on converting completely to Internet marketing strategies, all local entrepreneurs should consider developing some form of Web presence in order to stay relevant.

The bottom line is that local entrepreneurs must be able to think locally but act globally. The internet allows even the smallest micro business to that. By providing unlimited and unfettered access to the world’s markets, the internet changes everything. Fluctuations or downturns in the local economy are irrelevant to local entrepreneurs who have established a global footprint online. Even if local economic conditions are in tatters, somewhere else on this huge planet are people with money who want to spend it. By putting the local entrepreneur in touch with this dynamic global marketplace, the internet changes the entire equation.

Again however, it doesn’t happen automatically, and it’s not necessarily easy to master. Internet marketing strategies change at the speed of light-what worked last week may not work tomorrow-and the evolution is constant. In order to deploy workable internet marketing strategies, the local entrepreneur must become a student of the process. Learn as much as you can, and keep learning. It’s essential to your long term success.

Taking Your Online Business Offline – The New Wave of Internet Marketing

Affiliate marketing, though it has traditionally been one of the best ways to make money on the internet, has become increasingly popular and more competitive in recent years. Affiliates are competing harder and harder for the very same keywords, using the same offer and methods of promotion, and even running the very same ads. Because of that, making money with affiliate marketing has become very difficult.

CPA (cost per action for the newbie) marketing has become the darling of internet marketing entrepreneurs as of late, with good reason. There has been less competition, easier conversions and significant payouts for CPA marketing. However this business segment is becoming saturated and more competitive as well. In addition there are significant barriers to entry in this internet marketing field. You are not able to just sign up and start promoting like you do with most affiliate networks or product promoters. You actually have to apply and undergo scrutiny by real people. Even experienced internet marketers such as myself are almost guaranteed not to be approved quickly, and it typically takes numerous phone calls, proof of your experience and worthiness, and “sucking up” to the administrators of these programs to become an affiliate of a CPA network. And this is just the start. The rewards can be astronomical in CPA marketing but you need to be an uber tester, tracker and tweaker to realize profitable conversion rates and lead costs. Good money is still available but not easy to come by.

Other internet marketing strategies such as monetized authority sites, blog farming and others are typically slow or expensive to develop. You will spend countless hours writing content (I sure have!), posting links from comments or original content to article directories and blogs, bookmarking, etc. Or you will have to outsource this work which can be time intensive on the management end as well as costly.

There has to be a better way, and there is, taking effective online marketing skills to the offline world. Note that I said effective, most “brick and mortar” business owners or managers equate the traditional corporate branding type websites to internet marketing. While corporate themed sites may add some esteem to a business it does very little for the small business owner or manager in regards to actually increasing revenues. Huge corporations such as Pepsi or General Motors rely on this type of favorable branding for revenue but Joe’s Plumbing Shop doesn’t need it. Savvy small business owners are starting to realize that although they have been advertising the same way for years, modern consumers are quickly and radically changing their search patterns for goods and services. Because of the average shopper’s limited time, they are turning to the anytime, anywhere capabilities that the internet has to offer. This includes finding what they need from the store next door. Local businesses that are not making it easy to be found by those customers are losing a lot business, especially if their competitors are taking advantage of these trends by using the internet more effectively. As demand continues to grow by leaps and bounds for local search, local offline businesses will be forced to enhance their online presence to be successful.

There is a ripe expanding market for people with internet marketing skills to take advantage of. It does not take years of experience to break into the offline to online marketing game. Most small business owners don’t know the first thing about marketing their goods and services online. If you have a basic knowledge and some training on the best ways to help them they will quickly defer to you as the expert. Remember that in the land of the blind the one eyed man is king. And the truth of it is that with just a few simple techniques, substantial promotion and revenue increases are easily obtainable for owners and managers of local goods and services businesses. And these guys are usually begging for some help on how to market online.

If you are looking to take your internet marketing skills to new business segments that promise more income with less investment of funds and time, then promotion of local offline businesses is a perfect market to move into. If you are looking for a way to break into internet marketing then you will find no better way to make a substantial income quickly than helping local offline businesses capture the power of the internet.

How Expensive Are Google Internet Marketing Services For a Small Business?

It all depends on the competitiveness of your industry keywords. That is the largest factor in your cost factors. What is a fair cost for hiring an expert in Internet Marketing Services?

“Basket weaving Montana” is going to be a lower cost compared to “gastric bypass surgeon Texas” because the competition is lower. The amount of search engine optimization needed to rank on the 1st pages of Google, Yahoo and Bing is not as time consuming. It would take about 1-3 months to rank for ‘basket weaving’ keywords.

However, if your marketing “gastric bypass surgeon texas” or “auto repair Denver”, they are going to be more expensive campaigns because the Internet marketing services necessary to achieve their higher ranking on Google is more in-depth.

SEO needed for the ‘basket weaving’ scenario will require basic on-page SEO optimization, but probably needs only about 25-50, quality, inbound links to start getting higher rankings. Google marketing services needed for “gastric bypass surgeon texas” and “auto repair Denver” keywords are going to be more complex and customized. They will need 75-150 inbound links and more website pages inter-linking with keyword-rich text. To get those types of sites to rank higher, it would take about 3-6 months depending on the current SEO state of each site. The reason is two-fold.

One, the business owners in the medical field all have more incentive to spend more dollars on their Google Internet marketing budget because they make more money per sale or operation. The profits are much higher for selling one gastric-bypass surgery to an obese patient than selling 10 handmade baskets to a housewife.

Two, there are simply more doctors, surgeons and auto repair shops competing for the ten top spots in your area who are fighting to be on the 1st page of Google. It is just like spending money on the yellow pages 10 years ago. The bigger your ad, the more calls you would receive. The same goes for Google Internet marketing services.

The more money a company spends on Internet marketing, the more likely they are to rank for their keywords above their competitors.

The ‘auto repair’ is a little different in that it is not so much the money they have to spend, as it is that there are so many auto repair shops in any larger city. But, when you rank higher than your competitors, not only do you get the business, but they don’t. So, spending the money may be worth it in the long run.

Internet marketing services for Google consist of many different strategies nowadays.

SEO – Search Engine Optimization strategy, involves taking a website’s code and inbound links to make the website’s URL (web address) show up in the long descriptive links on the left hand side of Google.

There is no cost-per-click for this. If 1 million users click your link through search, then all you pay for is the Internet marketing that the SEO marketing firm is doing.

How much business can I expect from the Internet marketing services I pay for? Qualified Internet leads are necessary to succeed in today’s marketing arena. Most Internet clients average about 55-85% of their web traffic from “organic” search engine ranking results when ranking properly for their keywords.

PPC – Pay-per-Click or sponsored linking are well-known as Google AdWords for those that use Google to search. Since, Google has over 60% of the search engine traffic; marketing through them is a good base for ROI. This involves links showing up on the top and right hand side. You only pay when a user clicks on your ad-link and visits your site. Google even monitors click fraud, so one of your competitors cannot just click your ad 1,000 times and blow your whole budget in one day.

Google AdWords generates about 35-55% of web traffic visitors and the rest comes from referral listings from other sites linking back to them.

SMM – Social Media Marketing is a newer Internet marketing service being offered to clients. It involves a combination of creating and running accounts on Facebook, Twitter and LinkedIn to start.

VVM – Viral Video Marketing is the use of Video or Article Writing to get people to forward your SEO video or SEO article on to friends and associates there by increasing the value of the marketing money spent on each.

A business can market their website on the Internet for the same amount it cost for ‘paper marketing’ with the enormous added benefit of long-term ranking of keywords that continue generating search engine leads after the marketing work is done. That is a huge positive for a business that wants to push hard and just sustain.

The Internet allows them all to be more efficient with marketing, a sometimes costly, but needed business expenditure. Google Internet marketing services are also available to anyone. It’s an equal playing field for many website owners.

The only thing they would have to pay for is SEO maintenance monitoring to sustain the high ranking once it has been achieved. Usually maintenance monitoring is about 10-15% of the initial monthly marketing fees during the SEO Ramp Up.

How much should I expect to pay for an Internet marketing solution? It usually costs about the same as advertising in the Yellow Pages directory or in a Big City Newspaper. It can be less depending on how competitive your industry is. Some Internet marketing campaigns can be as little as $400 a month for 9-12 months while others can be $3,000 per month for 2 years. And, you should always continue with SEO marketing maintenance once your site’s ranking. If you don’t, it’s like buying a new engine for a car and not getting future tune-ups. Silly.

Internet Marketing – A Short Guide to the Terminology

Internet Marketing like most type of business, and more so in every walk of life, the people who are involved come up with all the buzz words involved.

If you are new to internet marketing then it can be a minefield of terms and phrases which can leave you absolutely overwhelmed with it all. It can be very intimidating for somebody new and if you do not get your head around it all you can start thinking “what have I let myself in for”.

But, when your livelihood and survival depends on customers coming to your website then you have to make sure that they understand what they are reading. Do not lock them out with jargon because you will never get them back. They will think that is way too complicated for them so why should they hang around.

Just recently I have noticed that internet marketing is heading down that road with all the jargon we use. My interpretations of internet marketing are all about getting new customers to your website and moreover keep them coming back. I know it can be difficult to understand because I am a prime example, even though I have spent a lot of time working online, it almost blew me away. At times it made mean think it was some new form of foreign language that had sprung up on the internet.

So with that in mind I have decided to put together this short guide to the main areas of internet marketing with the intention bringing into the community all those that feel they are being left outside.

AdSense – this is an advertisement application run by Google where website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and can generate revenue on either a per click or per impression basis.

AdWords – this is Google’s advertising product and main source of revenue. AdWords offers Pay-Per-Click (PPC) advertising, and site-targeted advertising for both text and banner adverts. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click.

Affiliate Marketing – is a marketing practice in which a merchant rewards one or more affiliates for each visitor or customer brought about by the affiliates marketing efforts. The affiliate will be paid a percentage of the product as commission if the goods are in turn sold.

Article Marketing – is the ability to write short articles and post them to article directories as a means of advertising the related businesses products or services. Each article contains a bio box and byline that include references and contact information for the authors business. Well-written content articles can increase business credibility of the author within their chosen market as well as attracting new clients.

Ebook – an eBook is an electronic book and are very popular form of internet marketing (they can be a.pdf file, plain text file or an .exe (executable file). Ebooks sell well online, because they are instantly downloadable.

Email Marketing – is a form of direct marketing which uses electronic mail to communicate information the desired audience. In internet marketing it is used a means of informing prospective customers about your products and services. Opt-in emails are the preferred method of advertising used in internet marketing because it allows the recipient the opportunity to decline whether they want to accept your email. This method was developed to eliminate the disadvantages of e-mail spamming.

Internet Marketing – basically is the ability to sell any service or product on the internet. It is a much easier way of having a business than the more traditional offline method. It does not carry a lot of overheads therefore can be reasonably cheap to set up.

Joint Ventures – a joint venture is a partnership between two or more people that work together to increase their sales, or to complete a product or service.

Niche Marketing – this is the principle of selling to a specifically targeted audience of like-minded people. Niches have a tendency to be small pockets of people that are obsessed with anything related to their niche. If you produce a good product that is tailored to a specific niche market (e.g. dog collars/leads) there is every possibility that you will have no competition to deal with.

Private Label Rights – or more popularly known as PLR is similar to reselling products. They allow the purchaser to modify the product to fit their needs. Typical PLR products are articles, reports and ebooks. This type of content allows multiple buyers the opportunity to purchase the content and convert it for their own benefit.

Pay-Per-Click (PPC) Advertising – PPC is a form of advertising by internet search engines, networks and content websites. This is when the advertisers advert is clicked they make a payment. With search engines, advertisers will bid on the keyword phrases that are relevant to the targeted market. Content sites normally charge a fixed price per click rather than use a bidding system.

Resale Rights – there many products (ebooks, software) that are sold in the internet marketing field that contain resell rights. There are varying types of resale rights (normal, master, private and rebranding) which can come specific terms and conditions for their use. Most resale rights packages will not allow you to alter any of its content or in any way change/tamper with the information. Always read the disclaimers surrounding them. If you wanted to change the content you would have to contact the author and request a partnership or buy the editing rights to the product.

Search Engine Optimization (SEO) – SEO deals with the order in which web pages are ranked when keywords or phrases are typed into search engines. Basically the principle is that the higher a page is ranked, the more likely that page will draw a greater number of site visitors. Increased traffic often translates into increased sales.

Subscriber List – this is basically an email list of people who have given permission for the internet marketer to send them email promotions. Today it is more commonly known as an opt-in list, because subscribers have decided to opt-in to receive the emails. This allows the internet marketer to keep records of the subscribers as a precaution of spam complaints from customers. There is also the double opt-in method. This is when after filling in a form; the subscriber will receive an email for verification to accept future emails before being added to list to receive them.

Web Traffic – this is normally referred to as the amount of data sent and received by visitors to a specific website. This is determined by the number of visitors and the number of pages that they visit on the website.

This is only the tip of the iceberg, but I believe this is a starter for anybody new to internet marketing. I hope that even this brief introduction will help you to understand what the majority of internet marketers take for granted. My philosophy is that we all started as a “newbie” once, some earlier than others, so we should pass on our knowledge to any newcomers that come along.

The Secret to Becoming a Leader in Internet Marketing – Follow Successful Internet Marketers

Internet marketing is big business today, so it’s no surprise that people want to jump on the bandwagon. It’s a romantic idea, though, to think that one can become a leader in Internet marketing, use that leadership to get rich, and then kick back enjoy the “high life” without ever lifting a finger again. Successful Internet marketers have worked very hard to get where they are, and the best of them do what they need to do to stay there. If you’re going to be one of them, you’ve got to follow their leadership model – and that can be easier said than done. All Internet marketers are a little bit different, and the kind of business one of them operates may not be anything like the kind of business you have in mind. That could mean the leadership model that particular marketer uses wouldn’t be the right one for you.

To become a leader in Internet marketing by following the leadership model of someone else, you first need to start looking for marketers who have the same kind of business goals and desires that you have. If your values and plans are nothing like the values and plans of someone else, it can be counterproductive to attempt to follow that person’s lead. Successful Internet marketers are out there, and the leadership information they have to offer is valuable, but only if it’s information that you feel comfortable receiving and utilizing. If it feels unscrupulous or wrong to you, no matter how much money it makes, then it’s not the right choice for your business goals.

The good news is that you can become a leader in Internet marketing because there are many successful Internet marketers out there. You need to find the one that you admire most, one that you really think speaks to what you’re trying to do with your business – and it’s possible that there will be more than one Internet marketer who has this kind of leadership model. By studying the people you admire and learning from their leadership examples, you can enjoy your newfound success and become a leader in Internet marketing, too. Successful Internet marketers don’t get there overnight, but they do get there, because they’re willing to work hard and learn from what others have to offer.

The key is that you need to spend some time thinking about what you are doing. In order to become a leadership model, you need to be able to lead. And that means helping other successful internet marketers-or perhaps even unsuccessful ones-to become even more successful. But in order to become successful in internet marketing, you need to have a process. The more fully developed and defined your process is, the better. If you do it right, this process literally becomes your brand, and will catapult you to the levels of success you seek. For an example, think about Michael Dillard and his concept of Magnetic Sponsoring. He became a leader simply by creating a process that helps others to become a leader as well.